The ad was created for the company's client, law firm Worby Groner Edelman & Napoli Bern.
Say that three times fast.
So while he may have been there on 9/11/04, he was not there on the other 9/11.
He was holding a helmet in the original photo, but with a magic eraser, he ends up holding a photo of the crumbling twin towers.
The spokesperson for the advertising agency Barker/DZP, before making a heart-felt apology, slipped and stated that the action was legal because the firefighter "really signed his rights away."
(Full article here.)